The concept of the connected home continues to evolve. The Amazon Echo is a personal assistant to help you at home. You can control your home's temperature with a Nest Thermostat. There's even a connected doorbell. But there hasn't been a easy to to link everything and that's a tremendous opportunity in the market. IFTTT hopes companies will use their app to write "recipes" to allow devices to talk to one another. For example, as noted in a recent ReCode article, Ring, the connected doorbell company has a "recipe" with a smart lightbulb company so when someone rights the doorbell, the light comes on. You can read more here.